If you want to get ahead in life, it’s important to be good at what you do. But often that’s not enough. There a lot of talented, hard-working people who never achieve the success they deserve. They simply don’t have the connections and don’t know how to get them.
That’s why you need to learn how to get free publicity for yourself, your business, or your organization to become famous enough to become successful, or find somebody who can do it for you.
Sure, being a celebrity can get you a table at that trendy new restaurant. It can motivate dry cleaners to give your clothes back to you on time–the same size they were when you dropped them off.
These things can be nice, but for many successful people, free publicity is a tool. It gives them the power to make things happen. Fame opens doors and presents opportunities that might otherwise not come your way.
How can publicity help you? Ever heard of Donald Trump? Of course you have. He’s made a fortune in real estate. So have lots of people. But when Donald Trump calls people on the phone, they take his calls.
Why? Because they know who he is and what he can make happen. They want a piece of the action. You may never choose to be a Donald Trump, but if you’re a business owner looking for new clients, you can get a lot more prospects to take your calls if they’ve seen your name in the local paper, on TV or all over the Internet. And many of them will call you first.
Does your non-profit organization need more money? Well, get in line. There are tens of thousands of worthy groups just like yours that need more funding. As generous as most people are, they still have limited funds to give away.
If you can make your organization stand out from the crowd, people will be more likely to dig into their pockets and attend your fund-raising events.
These are just a few of the types of things that free publicity can accomplish. You can probably think of many more.
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